What to Wear for Fall Family Photos: A Simple Guide to Styling Your Family
- Diana Jex
- 26 minutes ago
- 6 min read
What to Wear for Fall Family Photos: A Simple Guide to Styling Your Family
Fall is one of my favorite times of year for family photos. The warm light, changing leaves, cozy textures, and earthy colors create the perfect backdrop for photos that feel timeless and connected.

But if there’s one question I hear before almost every family session, it’s:
“What are we going to wear?”
I get it. Styling an entire family can feel overwhelming—especially when you’re trying to coordinate different personalities, ages, and preferences without making everyone look like they’re wearing a uniform.
The good news? You don’t need perfectly matching outfits to create beautiful family photos.
Instead, I recommend choosing colors, textures, and pieces that feel like you and work together naturally.
Here are some of my favorite tips for styling your family for fall photos in Sonoma County, Marin County, and Napa Valley.
Start With One Outfit You Love
Rather than trying to choose everyone's outfit at the same time, start with one person.
This might be a dress you absolutely love for yourself, your daughter's favorite sweater, or a pair of pants your partner already feels great wearing. Once you have that piece, build everyone else's outfits around it.
I especially love starting with a beautiful fall dress because it can give you an easy color palette to work from. From there, pull out one or two colors from the dress and incorporate them into the rest of the family's clothing.
The goal isn't to match exactly. It's to make everything feel like it belongs together.

Think Coordinated, Not Matching
Gone are the days of everyone wearing the same white shirt and jeans!
For family photography, I prefer outfits that coordinate through color, texture, and overall feel rather than identical pieces.
For example, you might pair:
A rust or cinnamon-colored dress
Cream or oatmeal sweater
Olive green pants
Dark denim
Brown boots
Warm neutral accessories
Everyone is wearing something different, but the colors work beautifully together.
A good rule of thumb is to choose 3–5 colors and let everyone wear different variations of those shades.
Embrace Fall Colors
Fall is the perfect season for rich, earthy tones.
Some of my favorite colors for fall family photos include:
Warm neutrals:Cream, ivory, beige, camel, tan, oatmeal
Earthy colors:Olive, sage, rust, terracotta, mustard, brown
Deeper tones:Burgundy, plum, forest green, navy, charcoal
You don't need every person dressed in a different color. Instead, mix lighter and darker shades throughout the family.
And don't be afraid of neutrals! Creams, tans, browns, and soft grays photograph beautifully and keep the focus where it belongs: on your family.
Add Texture
This is one of my favorite styling tricks.
Fall photos are all about texture—knit sweaters, linen, corduroy, denim, wool, suede, gauze, and cozy layers all photograph beautifully.
Texture also adds visual interest without requiring bold patterns or bright colors.
Try pairing things like:
A chunky knit sweater with a flowy dress
Corduroy pants with a soft cotton top
Denim with a cozy cardigan
A linen dress with a textured sweater
A wool coat over a simple outfit
These little details become especially beautiful in close-up photographs.

Layers Are Your Best Friend
Fall weather can be unpredictable, especially here in Northern California.
Layers give you flexibility while also making your outfits look more interesting.
Think:
Dress + cardiganT-shirt + denim jacketSweater + coatButton-down + sweaterDress + boots + oversized sweater
And don't forget that you can always remove a layer during your session for a slightly different look.
A jacket coming off, a sweater being wrapped around your shoulders, or a child snuggling into a cardigan can also create those natural little moments I love photographing.
Don't Be Afraid of Dresses and Skirts
If you're comfortable wearing a dress, I say go for it!
Longer dresses and skirts create beautiful movement in photographs, especially when we're walking, playing, or moving through a field.
Flowy fabrics also photograph beautifully in the evening light.
For a more relaxed, editorial look, look for dresses with:
Movement
Soft or natural fabrics
Interesting texture
Subtle patterns
Earthy or neutral colors
You don't have to dress “fancy.” A beautiful, relaxed dress can still feel completely natural for a family session.

Let Kids Be Comfortable
This one is important.
Your child doesn't need to wear something stiff, itchy, uncomfortable, or completely unlike what they normally wear.
If they're uncomfortable, they're going to look uncomfortable—and that's not what we're going for.
Instead, choose something that allows them to run, sit, climb, cuddle, and play.
I want your kids to be able to be themselves during your session. A little dirt on the knees? Totally fine. Bare feet? Sometimes even better.
The best photos often happen when everyone forgets we're taking pictures.

Consider Your Location
Your outfits should complement the setting where we're photographing.
For example, if we're photographing your family in a field or among fall foliage, earthy tones and natural textures blend beautifully with the environment.
If we're heading to the Sonoma Coast, I might lean toward softer neutrals, denim, layers, and cozy textures.
For an urban or more editorial location, you can have a little more fun with structured pieces, boots, jackets, and fashion-forward layers.
Think about the overall feeling you want your photographs to have and choose clothing that supports that feeling.

What About Shoes?
Don't forget about shoes!
Shoes can make or break an outfit, especially in full-body photographs.
For fall sessions, I love:
Brown or tan boots
Simple leather sandals
Neutral sneakers
Loafers
Simple ankle boots
Classic dress shoes
Try to avoid athletic shoes unless they are intentionally part of the outfit.
And please make sure everyone's shoes are comfortable. We're often walking, exploring, and moving around during your session!
What to Avoid
There aren't really any hard rules when it comes to what you should wear. But there are a few things I generally recommend avoiding.
Large logos or graphics.They can quickly become the focal point of an image.
Neon or extremely bright colors.These can reflect color onto skin and compete with the natural surroundings.
Tiny, busy patterns.Small stripes and tight patterns can photograph strangely and become distracting.
Clothing that is uncomfortable.Beautiful photos aren't worth being miserable!
Everyone wearing jeans and the same color shirt.Unless that's genuinely your family's style, don't feel like you have to do this. There are so many more interesting ways to coordinate.
Don't Forget About the Little Details
Once you have everyone's outfits figured out, take a look at the little things. Hair accessories, jewelry, hats, belts, scarves, and jackets can all add personality.
For little girls, I love simple bows, ribbons, or delicate accessories.
For boys, a textured sweater, suspenders, a simple hat, or a great pair of boots can add a little personality without feeling overly styled.
And for parents—don't underestimate the power of a beautiful pair of earrings, necklace, watch, or favorite boots. Those little details help make the photographs feel like your family.
My Favorite Fall Family Photo Formula
If you're still completely overwhelmed, here's an easy place to start:
Mom: Flowing dress in rust, olive, cream, or another earthy tone
Dad: Neutral shirt or sweater + dark denim or chinos
Child 1: Knit sweater + pants or skirt
Child 2: Dress, overalls, or textured top + pants
Then add a few layers and accessories to bring everything together.
It doesn't need to be complicated.

Most importantly, wear something that feels like YOU.
Your family photos aren't supposed to look like a clothing catalog.
They're about your kids' personalities, the way your partner makes you laugh, little hands holding onto yours, running through a field, snuggling together, and all those in-between moments that you'll want to remember years from now.
So choose clothing that allows you to move, play, cuddle, and be yourselves.
I'll take care of the rest.
Need Help Choosing Your Outfits?
One of my favorite parts of preparing for a family session is helping my clients figure out what to wear. Once you book your session, I'm happy to offer styling guidance and help you pull your family's outfits together so everything feels cohesive without looking overly matched.
And remember: you don't need to have everything figured out before you book your session.
We'll work together to create a session that feels natural, beautiful, and completely your own.
Ready to plan your fall family photos?
Fall dates in Sonoma County, Marin County, and Napa County tend to fill quickly, so I recommend booking early. Let's create some beautiful photographs of your family while the leaves are changing and the light is golden.




Comments